“Over the last few years, consumers have demonstrated the desire to begin their holiday shopping earlier and earlier,” said Phil Rise, Prosper’s executive vice president of strategy. Among those shopping in October or earlier, 47 percent said they wanted to avoid the stress of last-minute shopping and another 36 percent do not want to miss out on key holiday items. The holiday shopping is happening earlier, with 49 percent of holiday shoppers browsing and buying before November, up from 42 percent in 2020 and the highest in the survey’s history. As many continue to work from home, shoppers are also less inclined to purchase gifts for coworkers. In contrast, in 2019, 60 percent planned to make these types of purchases and expected to spend $162.02. The NRF/Prosper survey indicated that while 47 percent of holiday shoppers plan to take advantage of sales or price discounts during the holiday season to make non-gift purchases, they plan to spend an average of $118.41 on these items. Similarly, the annual Deloitte holiday survey, released Wednesday, found that three of four consumers are concerned about stockouts, motivating them to begin holiday shopping earlier this year.
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And compared to January 2020, just before the COVID-19 outbreak, the prevalence of out-of-stock messages to consumers has risen a “whopping” 172 percent going into the holiday season, according to Adobe. adults plan to celebrate the upcoming holidays, including Christmas, Hanukkah and Kwanzaa, up from 87 percent last year.Īs WWD reported this week, of the 18 categories tracked by the Adobe Digital Economy Index, apparel has the highest out-of-stock levels currently, followed by sporting goods, baby products and electronics. It indicated that this year, 90 percent of U.S.
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1 to 10, polled 7,921 consumers about holiday shopping plans and has a margin of error of plus or minus 1.1 percentage points.